Press Release

Sling Media’s Slingbox™ Greeted with Critical Acclaim as Company Ramps Production in Support of Fall Retail Expansion

SAN MATEO, CASeptember 14, 2005 — Sling Media, Inc., a digital lifestyle consumer electronics products company, today reported the rollout of the Slingbox was met with critical acclaim from both customers and industry pundits alike. While customers have enthusiastically embraced the Slingbox, turning their PCs at home, at work, and everywhere in between, into personal televisions, Sling Media has added numerous industry accolades to its cache of awards.

Most recently, Sling Media was named to the 2005 Pulver 100, the VoIP industry’s premier listing of privately held growth companies representing the future of the communications ecosystem. The product received a five out of five rating from Computer Power User and was named the “must-have” gadget of 2005. The company received a Mobile Innovations Award from LAPTOP Magazine and was named as a “must-have” product on TechLiving Magazine’s 2005 HOT LIST. Finally, the Slingbox has consistently appeared on a number of CNET.com lists since its launch in July, including: First Half MVP, Best of 2005 rewind and fast-forward; Top 100 products list, August 2005 as the best entertainment networking product; and consistently on the Top 10 must-have gadgets list.

“We are honored by the across-the-board recognition and the tremendous reception the Slingbox has received from industry experts and more importantly our first customers,” said Blake Krikorian, co-founder and CEO of Sling Media. “It is inspiring to see the different ways customers are taking advantage of their Slingbox: whether at the local coffee shop, relaxing in the backyard, or even while on-board a trans-Atlantic flight 30,000 feet above sea level.”

“I travel the world extensively -- Europe, Asia, the Middle East. For years, I was missing TV from my home in New York. Slingbox has changed the way I live when I travel,” said Jeff Harris, one of Sling Media’s first customers. “When in far off places like Hong Kong, or Dubai, I am connected with home again -- live! Now, for the first time this fall, in Tokyo, I can watch what will essentially be 'Tuesday Morning Football' on ABC. A big thank you to Sling Media for bringing my home TV to me anywhere I am in the world."

The Slingbox is a breakthrough consumer electronics product that enables consumers to watch their living room TV programming from wherever they are by turning virtually any Internet-connected Windows-based laptop or desktop PC into a personal TV. The Slingbox redirects, or “placeshifts,” a single live TV stream from a cable box, satellite receiver, or digital video recorder (DVR) to the viewer’s PC–located anywhere in the home or anywhere in the world, via the Internet.

In addition to the most recent awards, the Slingbox received acclaim from major personal technology reviewers, including columnists from The Wall Street Journal, C|NET.com, The Financial Times, Time Magazine, Network World, and LAPTOP Magazine, among others. The Slingbox also racked up a bevy of industry awards across many categories, including innovation, engineering, and design. The product won C|NET’s “Next Big Thing” at CES; G4TechTV’s “Best of CES: Whole House Entertainment”; LAPTOP Magazine’s “Best of CES 2005”; CES 2005 Innovations Design and Engineering Finalist; and RetailVision 2004 and 2005 “Best New Technology” and 2004 “Best Product: Hardware.”

Sling Media Store Opens

Sling Media also announced the formal opening of its online store in support of its retail expansion strategy, now that production has met customer demand. The Slingbox can be purchased online at www.slingmedia.com for $249.99 and does not include any new or on-going monthly service fees.

“We are delighted to be able to offer the Slingbox directly from our online shop now that our retail partners are fully stocked,” Krikorian added. “But our retail expansion doesn’t stop there so stay tuned and you’ll see the Slingbox appear in a significant number of new retail outlets online and nationwide just in time for the holiday-buying season.”

The Slingbox first became available nationwide in late June through major consumer electronics retail chains CompUSA and Best Buy and their online counterparts CompUSA.com and BestBuy.com. Since then, consumers have found creative ways to experience their living room TV when they’re not in their living room – from a hotel room 3,000 miles away from home, while at work, especially during breaking news, or simply in another part of their home not serviced by a television.

About Sling Media
Sling Media, Inc. is a digital lifestyle products company creating a family of consumer electronics products that are a natural extension of today’s digital way of life. The first member of the Sling Media family is the award-winning Slingbox™, a device that allows consumers to access their living room television experience at any time, from any location, using a variety of different displays including laptops and desktop PCs, handheld computers and smartphones. For more information on Sling Media or the Slingbox, visit www.slingmedia.com.

Press Contacts
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  • Sling Media India
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  • ramesh@slingmedia.com
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