Press Release

Sling Media Adds Two Digital Entertainment Leaders to Head Up Newly Formed Sling Media Entertainment Group

Jason Hirschhorn named President and Benjamin White named Chief Creative Officer

San Mateo, CA —- November 30, 2006 – Sling Media, Inc., a digital lifestyle products company, today announced the hiring of two key executives, Jason Hirschhorn and Benjamin White, who will head the newly created Sling Media Entertainment Group. The Sling Media Entertainment Group will be based in New York City and will be responsible for creating next-generation entertainment experiences for the Slingbox community and beyond.


The Sling Media Entertainment Group was formed to define and create even richer and more engaging experiences for Slingbox customers as well as their family and friends. This team will deliver entirely new applications and services enabled by the Slingbox’s marriage of familiar TV programming and richly interactive web-connected devices. The Sling Media Entertainment Group is also chartered with managing Sling Media’s existing and future collaborative efforts with content creators, distributors and advertisers.


“Jason and Ben bring a wealth of knowledge, experience and relationships with them and are true thought leaders in the digital entertainment space. I am thrilled they have joined Sling Media and excited about the direction our company is taking as we leverage the great enthusiasm for the Slingbox and create new wickedly cool experiences for consumers,” said Blake Krikorian, co-founder, Chairman and CEO of Sling Media. “Jason and Ben were some of the key leaders behind MTV’s expansion into the online world and the combination of their experience and forward thinking adds a powerful new dimension to Sling Media.”


About Jason Hirschhorn and Ben White


Prior to joining Sling Media, Jason Hirschhorn was a Founding Partner at TripleH Media Advisors, a digital media consultancy. Before TripleH, Jason was Chief Digital Officer at MTV Networks. At MTV Networks, Jason was responsible for the company's digital media businesses and interactive strategy. Hirschhorn joined MTV Networks in March 2000 via the acquisition of his company, Mischief New Media, a leading web site design and content development firm he founded to serve the entertainment industry.


Prior to Sling Media, Ben White was Vice President of Digital Media for MTV Networks and was responsible for managing the full scope of the MTV Networks brand’s digital business including programming, production and product development. Most recently, he oversaw the launch of MTV Overdrive, MTV's new broadband video network. White joined MTV Networks with an extensive background ranging from new media, to publishing, to film and music.


About Sling Media


Sling Media, Inc. is a digital lifestyle products company creating a family of consumer electronics solutions that are a natural extension of today’s digital way of life. The first member of the Sling Media family is the award-winning Slingbox™, a device that allows consumers to access their familiar living room television experience at any time, from any location, using a variety of different displays including laptops and desktop PCs, PDAs and smartphones. For more information on Sling Media or the Slingbox, visit www.slingmedia.com.

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