Press Release

Sling Media Launches Slingbox in United Kingdom

The company also announces Stuart Collingwood as Vice President of Europe

London, United Kingdom — May 30, 2006 –Sling Media, Inc., a digital lifestyle consumer electronics products company, today announced that its award-winning Slingbox™ is now available for purchase across the United Kingdom. The Slingbox is offered both in store and online from DSG international plc, initially sold exclusively through its computer superstore chain PC World and at www.pcworld.co.uk. The Slingbox will also be available in Currys and the new Currys.digital stores in the next four to six weeks. The Slingbox is available in the UK for £179.99 including VAT.

Separately, Sling Media announced it hired Stuart Collingwood as the company's Vice President of Europe. For the last three years Mr. Collingwood advised pay TV providers, digital media companies and technology start-ups on the launch of new digital platforms and technology. He also served as Vice President EMEA for Liberate and spent eight years at Fujitsu-ICL. Mr. Collingwood is based in London and will oversee all aspects of Sling Media's European operations.

"The launch of the Slingbox into the UK market and ultimately to the European consumer is a significant milestone for Sling Media as we continue to build a worldwide footprint and deliver the same customer experience internationally that we do today for customers in the United States and Canada," said Blake Krikorian, co-founder and CEO of Sling Media, Inc. "We are also excited about the timing of the launch with the World Cup set to start just over a week from today. When the game is on, England fans with a Slingbox can watch the home team from no matter where they are: halfway around the world, stuck at work or simply around the home."

The European version of the Slingbox is tailored for the UK market and features an integrated PAL analog/digital tuner with DVB-T support, giving customers access to Freeview programming from their aerial streamed to a laptop or desktop computer. In addition, Slingbox controls a wide range of Freeview, digital cable and satellite set top boxes that are available in the UK market including those offered by Sky, Homechoice, NTL and Telewest.

Concurrently, Sling Media is releasing a new version of the SlingPlayer PC software in conjunction with the Slingbox hardware. SlingPlayer PC version 1.1 is now available to UK customers and supports 16:9 widescreen video, enhanced favorite channels organization features and the ability to customize the look and feel of the software with a range of pre-installed or user-created skins.

Heralded as one of the hottest consumer electronics products for 2005 by top U.S industry and national publications alike, the Slingbox is a breakthrough consumer electronics device that enables consumers to watch their living room TV programming from wherever they are by turning virtually any Internet-connected Windows-based computer into a personal TV. The Slingbox redirects, or "placeshifts," a single live TV stream from a basic aerial connection, cable box, satellite receiver or personal video recorder (PVR) to the viewer's PC - located anywhere in the home, the office, or on the go via the Internet.

 

About Sling Media
Sling Media, Inc. is a digital lifestyle products company creating a family of consumer electronics solutions that are a natural extension of today’s digital way of life. The first member of the Sling Media family is the award-winning Slingbox™, a device that allows consumers to access their living room television experience at any time, from any location, using a variety of different displays including laptops and desktop PCs, PDAs and smartphones. The Slingbox is available from leading retailers nationwide and through Sling Media’s own website. For more information on Sling Media or the Slingbox, visit www.slingmedia.com.

Press Contacts
  • India Public Relations
  • Sling Media India
  • Main: +91.80.41779000
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  • ramesh@slingmedia.com
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